創新與創新管理填補了管理理論與組織想象與創新實踐之間的一個重要空白。它讓管理者洞察到如何在組織內引入創新，并加速員工創造性表現的發展。《華爾街日報》的核心考慮是如何挑戰和促進創新潛力，然后如何將其嵌入以結果為導向的創新業務開發中。

Creativity and Innovation Management fills a crucial gap in management literature between the theory and practice of organizing imagination and innovation. It gives managers insights into introducing innovation within their organizations and accelerating the development of creative performance in their staff. The journal's central consideration is how to challenge and facilitate creative potential, and how then to embed this into results-orientated innovative business development.